For estheticians
Film the treatment. Shino edits the reel.
Facials, lash sets, brow lamination, waxing and skincare tips. Prop your phone up during an appointment, tell Shino what the video is for, and post esthetician content that books clients without opening an editing app.
The short answer
Shino is an agent-first, chat-first AI video editor for estheticians, lash techs and independent beauty pros. You upload real footage of a facial, a lash set or a skincare tip, describe the reel in plain words, and Shino edits it: word-by-word captions with your key words emphasized, pauses removed, a hook title, punch-in zooms on the details, a timed before and after reveal, price or service cards and clean audio, all inside the Instagram and TikTok safe zones. It edits your own footage, never avatars, and learns your brand style over time.
The problem with editing today
You have content ideas and no time to edit
You know what to post: the lash reveal, the SPF tip, the new brow service. Then the day fills with clients and the footage sits in your camera roll until it feels stale.
Treatment footage is slow on a phone
A facial or a full lash set takes an hour. Raw, it is long stretches of hands and quiet. Finding the 20 seconds worth posting is the part that never gets done.
Followers who never book
People save your skincare tips and still have no idea what you charge or how to book. If the service and booking line are not on screen, the view stays a view.
How Shino helps
Reveals timed to the moment
Shino holds the before for a beat, switches on your reveal and punches in on the finished lashes or brows so the detail is visible at phone size.
Skincare tips with captions people can follow
Talk to camera about SPF or double cleansing. Shino cuts the pauses, adds word-by-word captions with the key words emphasized and puts a hook title in the first second.
Service and price cards
Say "classic full set, $120" and a clean card appears right then. End on your booking line in your brand colors, clear of the app buttons.
Clean audio in the treatment room
Spa music, the steamer and the hum of the room get pulled down so your voice-over comes through. Add a soft music bed only if you want one.
Worked examples
What this looks like, step by step
Example scenarios: what you film, what you tell Shino, and what you get back.
A lash tech who works from a suite
You film
A phone on a tripod over the lash bed: two minutes of the client's natural lashes, a few clips of the application, and the moment the client opens her eyes.
You tell Shino
“Make a 15-second reveal. Natural lashes first, switch when she opens her eyes, zoom on the set. Card with "volume full set, $165" and "book through the link in bio" at the end.”
You get
A short vertical reel that holds the before for a beat, cuts to the reveal on the eye opening, punches in on the finished set, shows the service and price card and closes on the booking line inside the safe zones.
A brow artist adding lamination to the menu
You film
Before and after shots of a brow lamination and tint, plus a short clip of the brow artist explaining how long the set lasts. The client signed a photo and video release before filming.
You tell Shino
“Before and after, 20 seconds. Before for two seconds, reveal with a zoom, then my explanation with captions. Text behind me that says "brow lamination".”
You get
A before and after reel with the switch timed to the reveal, a punch-in zoom on the brows, "brow lamination" placed behind the brow artist in the talking section and captions on her explanation.
A licensed esthetician who posts skincare education
You film
A three-minute talking-head clip in the treatment room: "3 things I tell every client about SPF", with a few restarts and a long pause in the middle.
You tell Shino
“Cut this to 35 seconds. Hook title with the line, a stat pill for each of the three points, emphasize "every day" in the captions. End with "book a skin consult".”
You get
A tight education reel with the hook title in the first second, the restarts and pause removed, a stat pill for each point, "every day" highlighted in the word-by-word captions and a closing booking card.
A day spa esthetician
You film
Footage from a signature facial filmed across one appointment: cleanse, steam, extractions, mask and the last step, with the esthetician naming each step out loud.
You tell Shino
“Walk through the facial in 40 seconds. Short card for each step as I say it, calm captions, soft music under it, and our colors.”
You get
A calm treatment walkthrough with each named step kept, a small card when each step is said, the quiet stretches cut, a low music bed under the voice and captions in the spa colors Shino already knows.
An independent waxing and brow studio
You film
The owner at the front desk talking to camera about the new fall service menu and prices, filmed in one take.
You tell Shino
“Announce the new menu in 25 seconds. Price card when I say each service: brow wax $25, lash lift $85, brow lamination $95. End with "booking opens Monday".”
You get
A clear announcement reel with the rambling cut, a price card for each service at the moment it is named, captions throughout and an end card with the booking date.
A lash tech who answers the same aftercare texts every week
You film
A two-minute talking-head video covering lash lift aftercare: no water for 24 hours, no mascara the first day, how to brush the lashes.
You tell Shino
“Make this an aftercare video clients can rewatch. Under 60 seconds, one card per rule, big captions because they watch on mute. Hook title: "lash lift aftercare in 60 seconds".”
You get
A rewatchable aftercare video with the hook title up front, a card for each rule as it is said, large captions for viewers on mute and the pauses between points removed.
Things you can say to Shino
Frequently asked questions
What should estheticians post on social media?
Treatment walkthroughs, lash and brow reveals, skincare education (SPF, cleansing, what to expect at a first facial), aftercare tips, new service announcements and price lists. Shino edits all of these from footage you film on your phone.
What are good content ideas for a lash tech?
Lash set reveals, classic, hybrid and volume sets explained, lash lift aftercare, how to prep for an appointment and a quick tour of your suite. Shino cuts each one to a short vertical reel with captions and a booking card.
Can I post before and after photos of my clients?
Only with the client's consent, ideally a signed photo and video release. Shino edits only the footage you upload and never creates synthetic people.
Will Shino add claims about skin results?
No. Shino edits the footage and words you give it and does not add medical or results claims. Keep what you say on camera within your state license and your own policies.
Can I edit a reel between clients?
Yes. Describe the video in a sentence from your phone or laptop, check the version Shino shows you and ask for changes in the same chat. There is no timeline to learn.
Tell Shino about your next video.
Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.
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