For salons and spas
Salon videos that fill your book, edited by chat.
Hair reveals, fresh sets, treatment walkthroughs. Film between clients, tell Shino what you want, and post a polished reel before your next appointment.
The short answer
Shino is an agent-first, chat-first AI video editor for hair salons, nail studios and med spas. You upload real footage from the chair, describe the reel in a sentence, and Shino edits it with before and after reveals, word-by-word captions, price or service cards, a booking call to action and clean audio. There is no timeline, and Shino learns your brand colors and caption style so every post looks like your business.
The problem with editing today
No time between clients
You film a great reveal at 2pm and your next client sits down at 2:05. The clip stays in your camera roll for a week.
Reveals fall flat without timing
A before and after only works if the switch hits at the right beat. A slow cut or a caption covering the hair kills it.
Views that never turn into bookings
People love the video, then forget who did it. Without the service, price range or booking info on screen, the view goes nowhere.
How Shino helps
Before and after reveals
Shino sets up the before, times the switch to your reveal moment and adds a punch-in zoom on the finished look.
Booking CTA cards
End every reel on a clean card with your studio name, the service and "Book through the link in bio", in your brand colors.
Service and product callouts
Name the color, the gel brand or the treatment and Shino pops a small card on screen right when you say it.
Clean sound in a busy room
Dryers, music and chatter get pulled down so your voice-over or client reaction comes through clearly.
Worked examples
What this looks like, step by step
Example scenarios: what you film, what you tell Shino, and what you get back.
A hair color studio
You film
A color correction from start to finish: a few seconds of the brassy before, the colorist explaining what went wrong in one take, then the finished color under the ring light.
You tell Shino
“Hook first: "fixing a box dye gone orange". Hold the before for two seconds, reveal on the spin, zoom on the color. Keep it under 25 seconds.”
You get
A short reel with the hook title in the first second, the before held for two seconds, the reveal timed to the spin with a punch-in zoom on the finished color, and the explanation trimmed to the lines that matter.
A hair salon
You film
A balayage appointment: the before at the start, a few clips of foils going in, and the blowout at the end with the stylist talking over it.
You tell Shino
“Before and after reel, 20 seconds. Service card with "Balayage" when I say it, cut the parts with no talking, booking card at the end.”
You get
A tight before and after with the quiet foil clips cut down, a service card on screen when the stylist names the technique, the reveal on a clean beat and a booking card that sits clear of the app buttons.
A neighborhood hair salon
You film
A stylist at the chair answering the question clients ask most: "how often should I get a trim?", filmed between appointments with dryers running.
You tell Shino
“Make it a 30-second tip. Clean up the dryer noise, zoom when I say the number of weeks, and add "Book through the link in bio" at the end.”
You get
A clear tip video with the voice cleaned up over the dryers, a punch-in zoom on the number, captions with the key words emphasized and the booking line on the closing card.
A salon with a new team member
You film
The new stylist introducing themselves at their station: where they trained, what they love doing, and when their book opens. About two minutes with a few restarts.
You tell Shino
“Cut it to 40 seconds. Text behind them with "New stylist" in the first shot, a stat pill with their specialties, and keep our usual caption style.”
You get
An introduction reel with the restarts and pauses removed, "New stylist" placed behind them in the opening shot, a stat pill with the specialties and captions in the salon’s style that Shino already knows.
A med spa
You film
The provider walking through what happens during a hydrating facial appointment, step by step, filmed in the treatment room.
You tell Shino
“Make a calm 45-second walkthrough. Step callouts as I go, no claims about results, soft music bed, end on "Book a consult, link in bio".”
You get
A step-by-step walkthrough with a callout for each part of the appointment, only the words the provider said on camera, a quiet music bed under the voice and the consult line on the final card.
A blowout bar
You film
Two quick clips: the owner announcing a last-minute opening for tomorrow morning, and a second one pushing holiday gift cards before December.
You tell Shino
“Two versions. A 15-second "Opening tomorrow at 10am" video with a sticker, and a 25-second gift card video with a product card showing "$50 and $100".”
You get
Two vertical videos, one with the opening time as a sticker and big captions, one with a product card for the gift card amounts, both in the brand colors and kept inside the TikTok and Reels safe zones.
Things you can say to Shino
Frequently asked questions
Can Shino make claims about med spa treatments?
No. Shino edits the footage and words you provide and does not add medical or results claims. Keep your own claims within your state rules and your clinic policies.
Do I need client permission to post their video?
Yes, get consent before posting any client. Shino edits only the footage you upload and never creates synthetic people.
Can my whole team use the same look?
Shino learns your brand colors, caption style and closing card, so reels from different stylists still look like one salon.
Is it fast enough to use between appointments?
Yes. You brief Shino in one sentence from your phone or laptop, it shows you a version, and you ask for changes in the same chat.
Tell Shino about your next video.
Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.
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