Use case

Product videos that hold attention on a phone.

Demos, unboxings, how-tos and reviews. Tell Shino what to highlight and it edits a vertical video that sells without feeling like an ad.

Shino, the AI video editor mascot, with an edited vertical reel

The short answer

Shino turns product footage into short vertical videos through chat. Upload a demo, unboxing or review, tell Shino which features to highlight and what the CTA is, and it edits the video with captions, product cards, zooms on the details and a hook title, ready for TikTok, Instagram Reels and YouTube Shorts.

The problem with editing today

Demos run long

You know the product too well. Cutting to the moments that matter is hard.

Details get lost on small screens

Without zooms and callouts, features disappear on a phone.

Every SKU needs a video

A catalog of products means a backlog of edits.

How Shino helps

Highlight on command

"Zoom on the zipper, product card with the price" and it is there.

Clear, captioned demos

Captions make your demo work with sound off.

Consistent brand look

Shino learns your brand style and keeps every product video consistent.

Ready to post

Vertical 1080x1920 exports for organic posts and ads.

Things you can say to Shino

Make a 30-second demo. Zoom on the details when I point at them, product card at the end.
Turn this unboxing into a 15-second teaser with a bold hook.
Use our brand colors for captions.

Frequently asked questions

Can Shino edit product demos?

Yes. Upload your demo footage and tell Shino what to highlight. It adds captions, zooms, product cards and a hook.

Does it work with sound off?

Yes. Shino adds captions to every video so the message gets through when viewers scroll muted.

Can I use my brand colors?

Yes. Ask Shino to use your brand colors and it remembers them for future videos.

Tell Shino about your next video.

Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.

Get early access
Shino, the AI video editor mascot, thinking about your next edit