For founders

Founder-led content, without hiring an editor.

You have the story. Shino handles the edit. Record on your phone, describe the video, and post a sharp reel the same day.

The short answer

Shino is an AI video editor for founders that edits through conversation. Record a talking-head take about your product, launch or lesson, tell Shino what the video should do, and it delivers a captioned, well-paced vertical video ready for TikTok, Instagram Reels, YouTube Shorts and LinkedIn.

The problem with editing today

You know you should post

People want to hear from the person who built the product. Editing is the step that never makes the calendar.

Editing tools are a second job

Learning a timeline editor is not a good use of a founder’s week.

Agencies are slow and pricey

Retainers and turnaround times do not fit a startup moving daily.

How Shino helps

Ten-second briefs

Tell Shino the goal ("explain our new feature, end on the waitlist link") and it builds the edit.

Sounds as good as it looks

Voice cleanup and loudness set for social, even if you recorded in a noisy office.

On-brand without a designer

Shino learns your colors and caption style so every video feels like your company.

Same-day posting

From raw take to ready-to-post MP4 in one conversation.

Things you can say to Shino

Turn this into a 45-second launch video. Hook on the problem, end on "link in bio".
Cut the rambling in the middle and keep my best take of the intro.
Add a stat pill when I say "three times faster".

Frequently asked questions

Is Shino good for LinkedIn video?

Shino exports vertical video, which works on LinkedIn mobile, TikTok, Instagram Reels and YouTube Shorts.

I recorded in a noisy room. Can Shino fix it?

Shino cleans up voice audio, reduces background noise and wind, and masters loudness for social platforms.

How long does a video take?

You brief Shino in a sentence. It prepares your footage, edits, and shows you a version you can refine in the same chat.

Tell Shino about your next video.

Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.

Get early access
Shino, the AI video editor mascot, thinking about your next edit