Use case
You run the business. Shino edits the videos.
Doing your own marketing and losing evenings to editing? Film it on your phone, tell Shino what it is for, and get a video with the fast, caption-heavy look people stop scrolling for.
The short answer
Shino is an AI video editor for small business owners who do their own marketing. You film a clip on your phone, upload it and say what you want in plain words, like "30 seconds, show the price, end with book now". Shino does the whole edit: it cuts the pauses, adds big animated captions, zooms on the key words, puts a hook title in the first second and keeps text inside the TikTok and Reels safe zones. You do not need to know anything about AI or editing.
The problem with editing today
You already do everything else
You run the shop, answer the DMs, do the books and post the content. A 40-second reel that takes two hours to edit is the first thing that gets skipped.
Editing apps are built for editors
Timelines, layers, keyframes and a hundred caption styles. You wanted to show today's special, and now you are watching a tutorial.
Your videos look homemade next to creators
The accounts that grow use big moving captions, quick cuts and zooms on the punchline. Getting that look by hand takes skill you never had time to learn.
AI tools assume you speak AI
Prompts, models, settings. You do not want to learn a new language to post a video about your bakery.
How Shino helps
Talk to it like a person
Write what you want the way you would text an employee: "make it short, show the price, end with call us". No prompts to learn.
The look the feed rewards
Animated word-by-word captions, punch-in zooms on the words that matter, hook titles, text behind you and animations built to help videos go viral. The style younger audiences scroll for, applied for you.
Your real business on camera
Shino edits your own footage of your shop, your product and your face. No avatars and no stock clips, so customers see the real place.
Product cards and offers on screen
Show the price, the deal or the booking line at the right moment, inside the safe zones so the app buttons never cover it.
It learns your brand
Colors, caption style and pacing carry into every new video, so your feed looks consistent without a designer.
Minutes, not evenings
Upload, describe, review, post. Ask for a change in one sentence instead of starting over.
Worked examples
What this looks like, step by step
Example scenarios: what you film, what you tell Shino, and what you get back.
A neighborhood bakery
You film
Ninety seconds on a phone propped by the register: the owner pulling a tray of pumpkin croissants out of the oven and talking about the new fall menu, with two false starts.
You tell Shino
“Make it 25 seconds for Reels. Start on the tray coming out. Price on screen when I say $4.50. End with "open until 3 today".”
You get
A tight vertical reel that opens on the tray, cuts the false starts and pauses, runs big word-by-word captions with "pumpkin croissant" highlighted, shows a price card at the right moment and closes on the hours.
A hair salon
You film
A before-and-after of a color appointment: thirty seconds of the stylist explaining the technique to camera, then the reveal.
You tell Shino
“Hook first: "the color everyone is asking for this fall". Zoom on the reveal. Keep it under 20 seconds and add our booking line at the end.”
You get
A short reel with the hook title in the first second, a punch-in zoom on the reveal, the explanation trimmed to the useful lines and a "book online" card that sits clear of the app buttons.
A real estate agent
You film
A walk-through of a new listing filmed on a phone, with the agent talking about the kitchen, the backyard and the price.
You tell Shino
“Turn this into a 40-second listing video. Captions on, text behind me with the neighborhood name, stat pill with beds, baths and price.”
You get
A listing reel with the neighborhood name placed behind the agent in the opening shot, captions throughout, a stat pill with the key numbers and the slow parts of the walk cut out.
A personal trainer
You film
A one-take answer to the question clients ask most: "how many days a week should I train?", filmed in the gym.
You tell Shino
“Cut the rambling, keep the three main points, zoom on each number, and add "DM me START" at the end.”
You get
A punchy tip video with the three points kept, a zoom on each number, a DM callout at the end and clean audio over the gym noise.
An online store
You film
The founder unboxing a best-selling candle and explaining why it sells out, filmed at the packing table.
You tell Shino
“Two versions: one for TikTok with a hook about it selling out, one for Instagram that leads with the scent. Product card with the price both times.”
You get
Two vertical cuts from the same footage, each with its own hook title, a product card with the price and captions styled in the brand colors Shino already knows.
A local plumbing company
You film
The owner in the van explaining the one thing homeowners should do before winter to avoid frozen pipes.
You tell Shino
“Make it a 30-second tip. Big captions because people watch on mute. End with our phone number on screen.”
You get
A clear how-to clip with large captions, the tip trimmed to its essentials, the phone number shown as an end card and wind noise from the open van door cleaned up.
Things you can say to Shino
Frequently asked questions
What is the easiest way for a small business to edit marketing videos?
Use an editor you do not have to learn. With Shino you upload a phone video and describe what you want in plain English, and it does the cuts, captions, zooms and hook for you. There is no timeline and nothing to set up.
Do I need to know anything about AI to use Shino?
No. If you can send a text message, you can use Shino. You write what you want in everyday words and review the result.
Can Shino make my videos look like the ones that go viral?
Shino edits in the style that performs on TikTok, Reels and Shorts: animated captions, quick cuts, punch-in zooms, hook titles and animations built to help videos go viral. Nobody can guarantee a video will go viral, but your edit will look like it belongs in the feed.
What kinds of small businesses use video like this?
Restaurants and cafes, salons and spas, gyms and coaches, real estate agents, online stores and local services. Any business where the owner can talk to camera for 30 seconds about what they do.
Does Shino use AI avatars or fake people?
No. Shino edits your real footage. Customers see you, your team and your actual products.
How long does it take to edit a video with Shino?
Most of the time goes into filming. The edit is a short chat: you describe the video, Shino builds it and shows you the result, and you ask for any change in a sentence.
Tell Shino about your next video.
Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.
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