Use case
UGC ads that look native, edited in a chat.
Raw creator footage in, ad-ready vertical video out. Hooks, captions, product callouts and a clear CTA, built around the real person on camera.
The short answer
Shino edits user-generated content (UGC) into vertical video ads through chat. Upload a creator clip, describe the angle and the CTA, and Shino builds the ad with a hook title, captions, product cards at the right moment and clean audio. Ask for another hook to get a new variation for testing.
The problem with editing today
Raw UGC is not an ad yet
Creators send long, unedited takes. Someone has to find the hook and cut it down.
Testing needs variations
One video is not a test. You need different hooks and lengths, fast.
Over-produced ads look like ads
On TikTok and Reels, anything that looks like a commercial gets skipped like one. Most editors nudge you toward adding more design.
How Shino helps
Hook first
Shino writes and places a hook in the first second, and rewrites it on request.
Product moments
Product cards and callouts appear exactly when the creator shows or names the product.
Native feel
Captions and graphics styled like an organic post from the creator.
Fast variations
Ask for a new hook or a shorter cut in the same conversation.
Things you can say to Shino
Frequently asked questions
What is a UGC ad?
A UGC ad is a video ad made from user-generated style content: a real person talking about or using a product, usually filmed on a phone. They tend to feel native on TikTok and Instagram.
Does Shino create AI avatars for ads?
No. Shino edits real footage of real people. It does not generate synthetic presenters.
Can I make multiple ad variations?
Yes. Ask Shino for a different hook, length or ending and it renders a new version.
Tell Shino about your next video.
Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.
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