For beauty and skincare creators
Your routine on camera. Shino handles the edit.
Film the GRWM, the review or the routine. Tell Shino what to highlight and it adds product cards, captions and close-ups on the swatch, then keeps your look consistent across every video.
Shino picked: Two-font titleThe short answer
Shino is an agent-first, chat-first AI video editor for beauty, makeup and skincare creators. You upload your get-ready-with-me, tutorial or product review, describe what you want, and Shino edits a vertical reel with word-by-word captions, product cards when you hold up a bottle, ingredient callouts, punch-in zooms on swatches and the final look, and clean audio. It edits your real footage only, never filters or avatars, and learns your style over time.
The problem with editing today
GRWMs run long
A full routine is fifteen minutes of footage. Cutting it to under a minute without losing the products people ask about takes forever.
Everyone asks "what is that product?"
If the product name is not on screen when you use it, your comments fill up with the same question and the brand you are tagging gets less out of it.
Details get lost on a phone screen
A blended shadow, a dewy finish or a texture shot looks great in person and like nothing at phone size unless the edit moves in close.
How Shino helps
Product cards on cue
Hold up the serum and say its name. Shino places a product card right then, so viewers know what you used without asking.
Zoom on the swatch
Punch-in zooms on swatches, texture shots, the blend and the final look, timed to your voice so the detail is visible on a phone.
Ingredient and step callouts
Stat pills for "2% salicylic acid" or "Step 3: SPF", and captions that highlight the words you stress.
Sponsored and organic in one style
Paste a brand brief and Shino edits to it, while keeping your caption look and pacing so a paid post still feels like your feed.
Worked examples
What this looks like, step by step
Example scenarios: what you film, what you tell Shino, and what you get back.
A makeup creator
You film
A twelve-minute get ready with me filmed at the vanity, talking through a busy week while doing a full face, with a few long pauses while blending.
You tell Shino
“Cut my GRWM to 50 seconds. Keep the story, product card every time I hold something up, zoom on the finished look at the end.”
You get
A 50-second GRWM with the blending pauses removed, the story kept in order, a product card each time a product is held up and a punch-in zoom on the final look.
A skincare reviewer
You film
A sit-down review of a viral moisturizer after two weeks of use, with texture shots on the back of the hand and an honest verdict at the end.
You tell Shino
“Hook: "two weeks with the moisturizer everyone is buying". Price card when I say $42, zoom on the texture, and keep my verdict word for word.”
You get
A review reel with the hook title up front, a price card timed to the price, a punch-in zoom on the texture shot and the verdict left intact, with captions that highlight the words the creator stressed.
A drugstore beauty creator
You film
A side-by-side dupe test: a high-end foundation on one cheek and a drugstore version on the other, with swatches and wear checks at hour one and hour eight.
You tell Shino
“Make a dupe comparison under 40 seconds. Product card with the price for each one, stat pill for "Hour 8", and zoom on both cheeks at the end.”
You get
A dupe video with a product card and price for each foundation, a stat pill marking the hour-eight check, punch-in zooms on both sides and the swatch section trimmed to the clearest moments.
A skincare creator
You film
A nighttime routine at the bathroom sink, five steps from cleanser to moisturizer, narrated as it happens with the faucet running in the background.
You tell Shino
“Step callouts for each product, "Step 1" through "Step 5". Clean up the water noise, calm captions, and make it 45 seconds.”
You get
A routine reel with a stat pill for each step, a product card as each bottle comes up, the faucet noise reduced under the voice and calm captions in the creator’s usual style.
A makeup artist
You film
A tutorial for a soft smoky eye, filmed close to the camera, about eight minutes with a few restarts when the brush slipped.
You tell Shino
“Tutorial, 60 seconds. Product card when I name each shadow, zoom on the blend, and text behind me with "Soft smoky eye" in the first shot.”
You get
A tutorial cut from the clean takes, with "Soft smoky eye" placed behind the artist in the opening shot, a product card for each shadow as it is named and punch-in zooms on the blending steps.
A beauty creator with a brand deal
You film
A sponsored segment for a lip oil brand: unboxing, a swatch, wearing it through the day, and the discount code read to camera.
You tell Shino
“Follow the brand brief I pasted. Start with "#ad" on screen in the first second, product card at the swatch, CTA "code SHINE10" at the end, keep my usual captions.”
You get
A sponsored reel with the #ad disclosure on screen from the first second, a product card at the swatch, the discount code as a closing card and captions in the creator’s own style so it matches the rest of the feed.
Things you can say to Shino
Frequently asked questions
Does Shino add beauty filters or retouch my skin?
No. Shino edits your real footage as it is. It cuts, captions, zooms, adds graphics and cleans audio, so your skin results stay honest.
Can Shino tag the products I use?
Yes. Say the product names on camera or list them in the chat, and Shino adds product cards at the moments you use each one.
Is Shino good for sponsored beauty content?
Yes. You can paste the brand brief into the chat. Shino places product moments, discount codes and CTAs where the brand wants them and revises when they send notes.
Tell Shino about your next video.
Upload a clip, say what you want, and get back a reel that is ready to post. Nothing to learn first.
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